Data Protection Principles
Personal data must be processed in accordance with six ‘Data Protection Principles.’ It must:
- be processed fairly, lawfully and transparently;
- be collected and processed only for specified, explicit and legitimate purposes;
- be adequate, relevant and limited to what is necessary for the purposes for which it is processed;
- be accurate and kept up to date. Any inaccurate data must be deleted or rectified without delay;
- not be kept for longer than is necessary for the purposes for which it is processed; and
- be processed securely.
We collect the information you supply to us through enquiry and registration forms and by email. The personal data we collect is;
- Email address
- Telephone Number
- Your enquiry
We use this information to respond to your enquiries and queries. If you opt in to receive our newsletter, we will add your email address to our email database and send you email newsletters and keep you up to date with our offers.
We may also collect information automatically about your visit to our site. The information obtained in this way, which includes demographic data and browsing patterns, is only used in aggregate form, and as such cannot be used to identify you. This aggregate information is used to:
- build up marketing profiles
- aid strategic development
- audit usage of the site
Hickory is committed to safeguarding the privacy of our users while providing the highest possible quality of service. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998). Trust that any information supplied by you will be processed in accordance with the Data Protection Act 1998. The EU’s General Data Protection Regulation (GDPR) will replace the 1998 act from 25 May 2018 onwards. Your details will also be entered into our database for general administration purposes. We will respect your instructions not to send you additional information if this has been indicated.
How we keep your data safe
We are committed to ensuring that your information is secure.We have robust measures in place to prevent unauthorised access or disclosure. Measures are implemented to preserve the confidentiality, integrity and availability of the personal information.
You have a choice whether or not you wish to receive information from us. If you do not want to receive direct communications from us or keep up to date with our news, offers, events and competitions then please leave the consent box unticked.
We will not contact you for marketing purposes unless you have given your prior consent. You can change your marketing preferences at any time by contacting us by email: email@example.com
You have the right to apply for a copy of the information we hold about you (we may charge a small fee to cover the cost of administration) and have and inaccuracies corrected. You may also unsubscribe from our emails at any time.
We track the patterns of behaviour of visitors to our site. This can include using a “cookie” which would be stored on your browser. A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect the information back from the browser.
The information, collected by Google through the use of the cookie (including your IP address), is used to analyse how visitors make use of the website and allows Hickory to gather statistical information such as website activity, visitor numbers, popular pages etc.
If you would like to opt out of being tracked by Google Analytics you can use the opt out tool at: http://tools.google.com/dlpage/gaoptout. However, you might find that you are not able to have the best experience while visiting our website.
We will not pass your information to any third parties unless you have agreed that we can. You can email us to stop receiving information about our services by emailing firstname.lastname@example.org. If you have any queries about our Privacy Statement, you should contact us by email on email@example.com.
Head office is located at: Stuart House, Station Road, Musselburgh, EH21 7PQ.